July 12, 2024
As the beauty industry grows, so too does the competition. With a plethora of brands available in both professional and consumer markets, product and service differentiation becomes significantly more important in order to remain successful in an ever changing world.
Innovations in the beauty industry have become more frequent, leading brands on a search for the next standout initiative towards increased revenue and profit margins. Within the market, new formulations and sourcing practices are popular tactics made by brands, many of which use advanced technology to achieve their desired results, whether that be more efficient manufacturing processes or advanced ingredient research and engineering. One of those brands, EveLab Insight, believes that the next era of skincare will highlight the science at the foundation of the beauty industry, using technology to further their mission. The brand stands on three main pillars: Science, Connection and Differentiation, propelling them on their mission to build technology that stands at the intersection of skin health and AI, allowing individuals to understand the full potential of their skin and overall health.
While immensely beneficial in research and development, the use of beauty technology is not limited solely to production. It can be implemented in more unique ways, after the products have hit shelves. High tech beauty has made ever greater strides following the introduction of Artificial Intelligence, or A.I, something we at EveLab Insights utilize throughout our own innovations
With the aid of advanced technology, sales associates and consumers alike can partake in an enhanced shopping experience. With a beauty solution such as EveLab Insight’s EveV device, for example, consumers can sit with knowledgeable sales representatives of their favorite, participating beauty brands and retailers to get a better understanding of their skin, its needs, and the products best suited for it, on a level far beyond that of the human recommendation.
For example, through its diagnostic process and 3D tracking technology, one of our patented devices, EveV is not only able to depict the current state of the user’s skin, but predict the future state. Characteristics such as eye bags, pigmentation, wrinkles, eyelid laxity, and more are analyzed by Five 16MP cameras with structured light technology (daylight, true UV, cross-polarized, parallel-polarized, and Wood’s light), which capture high quality 3D face contour and high-resolution skin photographs in 25 seconds.
Designed as an aid to the shopping experience, rather than an alternative to sales associates, EveLab Insight is able to maximize shopping and create ease for all ends of the consumer experience. This, in turn, helps finalize sales and maximize brand revenue, beyond the fulfillment facilities.
EveLab Insight technology is based on stable and precise algorithms, an integral part of the diagnostic process. With the provided knowledge of over 10 million images labeled by dermatologist standards, the precision of results our skin analysis machines meet is at an unprecedented level of superiority in the industry, both online & offline calibration.
As new advancements are made every day, so too are the number of possibilities for brands to propel themselves and compete with their counterparts at a higher level. Whether this be, as previously mentioned, reserved for production related uses or the consumer experience, beauty tech gives brands a leading edge to impress and effectively conduct business.
So, where is beauty technology heading? The simple answer, everywhere. Given the speed at which technological advancements are being made, starting in boardrooms and ending in production facilities and tech engineering firms, there is no telling what advancements might be made to market within the next year or even month. At EveLab Insight, we are constantly innovating, working together to better our products and propel the industry forward while remaining competitive, expanding the realm for what is possible both for our company and for others. The ultimate goal at Evelab Insight is wellness and health; Being able to achieve a deeper understanding of our health through something like skin analysis is a major part of what we strive for as a company.
With these advancements, not only will brands benefit, but so too, the economies in which they operate. The intention of beauty technology is not to replace human jobs, but to create them, increasing efficiency and maintaining ensured success.
